Finance
App Development The Benefits of Cross-Platform App Development for Businesses
Mobile application development has risen significantly in the past few years. There are several reasons behind the rise of mobile apps including increasing competition among businesses, growing demand for mobile apps, and easy availability of powerful and affordable smartphones.
Companies nowadays want to stand out from the rest of the pack due to which they are now emphasizing having a presence on both popular platforms, Android and iOS. For this purpose, businesses are now focusing on cross-platform app development due to which they don’t have to spend time and resources on developing the same application for two different platforms.
If you need to become more familiar with cross-platform app development, it is an approach that allows you to build a single mobile application that runs smoothly on multiple operating systems. Because it allows businesses to create mobile apps that can run smoothly on both iOS and Android, cross-platform app development has become popular among businesses worldwide. In this article, we will discuss the benefits of cross-platform app development for businesses:
Reach A Wider Audience
Every business out there wants to reach out to a large audience because it results in more sales and increased profit. By creating cross-platform apps, businesses can reach a much wider audience than if they only create apps for a single platform only.
For instance, if a company develops a mobile app like Word Unscrambler for Android only, it won’t be able to reach users who have iPhones or iPads. However, if the same company decides to develop a cross-platform app that runs on both Android and iOS, it would be able to reach out to a broader audience, which would lead to increased profits for the business.
Cost-Efficiency
Since the global economy is going through a rough patch, businesses out there want to reduce their operational costs as much as possible. Cost-efficiency of cross-platform app development is another reason why businesses are interested in it so much.
It is much more cost-effective to build a cross-platform app like Scrabble Word Finder that works smoothly on multiple platforms instead of developing separate apps for each platform. This is because cross-platform app development tools allow developers to reuse much of the same code across multiple platforms with some major changes only. This reduces the time and resources required to create multiple versions of the same app.
Moreover, with cross-platform development, the requirement of hiring multiple developers, each having expertise in a different platform is also eliminated, which further reduces developmental costs.
Faster Time To Market
The competition in the marketplace is getting fierce with every passing day. Every business out there is trying its best to gain a competitive edge over its competitors. One of the ways to gain a competitive edge and stand out from the rest is to deploy your mobile apps quickly into the market and cross-platform app development helps in just that.
Cross-platform app development allows businesses to deploy their apps to market much faster, than if they developed separate apps for each platform.
As mentioned earlier, cross-platform development tools allow developers to reuse the same code on multiple platforms instead of writing a new code from scratch for every platform. Moreover, these tools also allow developers to work simultaneously on multiple platforms instead of switching back and forth between different platforms.
This can greatly reduce the time required to develop and launch an app into the market, providing a competitive edge to businesses that prefer cross-platform app development.
Uniformity
Businesses want to have a uniform design because consistency is very important for the brand identity of a business. They want to make sure that users see the same design and get the same experience of the application irrespective of the platform on which they are accessing the app.
Developing a mobile application separately on multiple platforms is not only a tedious task but there can also be some inconsistencies, especially with the design. This can become a huge problem when platforms have different functionalities but not with cross-platform development. With cross-platform app development, applications will look and feel similar irrespective of the platform on which the app is being accessed.
Easy Maintenance
Another benefit of cross-platform app development is that maintenance is much easier. Businesses can roll out updates, fix bugs, and make other changes to the app without having to repeat the process multiple times for each platform. With cross-platform apps, developers only have to compile the code once for bug fixes or new updates, it can be then rolled out to all platforms. This also helps businesses save time and resources, as well as provides uniformity because the same bug fixes and updates are released for all platforms.
