How To Engage In Recession-Proof Marketing Strategies?

During the recession, consumers become super conscious of their spending habits and engage in more primary priorities, which essentially comprise basic needs. It often results in a drop in sales for many businesses. Consequently, it is common for the company to engage in different cost-cutting measures, and often the marketing budgets bear the brunt of it. However, cutting down the market by a considerable margin is a mistake. It is because marketing often brings the most revenue during a recession. Therefore, companies must engage in intelligent marketing rather than drifting their focus from marketing altogether.